![]() ![]() The release calendar assumes you can get into the studio early in October in order to meet an early December release schedule. If you still need to record, get moving fast. Carefully curate the songs you’ll be recording to put your best foot forward. Ideally, by now, you have a selection of strong compositions to pick from. ![]() Creation. The composing, recording, and mixing of your recording will take time. The execution of a successful holiday album release comprises four main components.ġ. ExecutionĪs with any project, planning only gets you so far if you don’t execute. The choice is yours, but be clear about your distribution strategy before you start this journey. But why not go hybrid? Before your album comes out, release one or two digital-only singles to get your fans excited and follow up with a physical-only album that can only be bought from you. After all, it gets your music in front of more fans more easily, which can help broaden your fan base. That exclusivity makes it a great holiday present.Ĭonversely, going broad with physical plus digital distribution has its own advantages. physical only) or broad (physical plus streaming)? The advantage with doing a physical-only release is that the ONLY way a fan can get your music is by buying it from you. A physical-only release also allows you to tell a different story: How this is a special product JUST for dedicated fans and how it goes to support you directly during the pandemic. However, if your recording is done, there is still time for a premium vinyl release to delight your fans with this Christmas. Or what about vinyl LPs? Vinyl takes longer to manufacture (8 to 10 weeks), so if you still need to record your album, it’s too late to hit the streets with vinyl before Christmas. Yes, a standard CD is great, but can you create special deluxe packaging that allows you to sell it at a premium price? How about ordering CDs from Disc Makers without poly wrap so that you can autograph them and sell them as a special limited edition? If you want people to buy your album, make it special enough that they will want to buy it. How much time can you spend on it? How much money can you invest? How are you going to get the word out to make your album a success? Make it special You’ve probably heard the saying, “Plan the work, then work the plan.” While planning a fall album release is not rocket science, you’ll want to spend an hour or two figuring out how you’re going to get this done. I’ve included a release calendar you can download that spells out (day-by-day) what you should be working on between now and Christmas to give you a blueprint for a successful holiday album release. If you haven’t made it to the studio yet, there’s still time-though not a lot. So how do you, as an artist, make up some of that lost revenue? How about with a special album release this fall to make the most of the holiday music selling season? Don’t forget, 40 percent of physical music sales happen between Thanksgiving and Christmas! But streaming doesn’t pay the bills like concerts do. ![]()
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